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International Seminar

UDF 2005-UDF 2006

Urban Development in Future

Urban Tourism

Nov 2005-Dec 2006





Cities can be seen as a spatially concentrated spectrum of opportunities (the Tourist Opportunity Spectrum, also referred to as recreation opportunity spectrum) in which one can distinguish core elements and secondary elements. The first group refers to the mix of attractions which are unique and interesting and thus capable of attracting tourists to the place, whereas the second group includes the range of urban facilities which support the touristic experience, without being a first motive for the Visit.

The group of primary elements of the urban product includes both the setting of the place (urban morphology, built heritage, green spaces, waterfronts) and the offer of facilities which allow for different activities, such as the cultural resources (museums, theatres, exhibition halls and so on), sport facilities, the amusement sector (such as casinos and theme parks) and the agenda of festivals and events. These core attractions are supported by facilities in the hospitality sector (hotels, restaurants, pubs) and m the retail trade including shopping facilities and street markets. The latter group can be considered to be the added value to the urban tourist experience.


The focus of urban development & tourism is moving from the place-marketing issues towards a discussion on resource and management strategies.

The competitive advantage and, as such, the chances of the sustainability of the urban forms and function now lie in developing cultural tourism products with a strong local identity (sense of place capacity) and with the image of uniqueness and authenticity, despite the strong globalisation trends in the tourism market.


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Urban Entertainment


The entertainment culture of the 21st century, the event city, is made up of theme worlds given over to spectacles, enjoyment, consumption and entertainment. Malls, theme parks, raves and leisure centres have become hallmarks of big cities.


Event-orientation causes a worldwide effective City Development.[1] If one asks how the Entertainment industry realizes itself in this sense, then one comes up with the several of disciplines. We refer to them also as “Urban Entertainment” Hardly anything is produced today which doesn't legitimize itself through a more or less large experience value. “Urban Entertainments” are appearing everywhere. At first they are scattered islands, then archipelagos. At some point they will develop into 

mainland. It will no longer be possible to differentiate between world and “Urban Entertainment”.


Having the image of being an interesting and lively place for tourists of today is not only important for the image of the city as an entire city within the first part of the idea of “Urban entertainment and City development” it also is heavily relying and causing the necessity to “Image urban Space”.


Urban entertainment in future brings together shopping, entertainment, Wellness, Recreation and event under one space. How can be this art of development celebrated around the world as successful examples for the revitalization of inner cities?


The IAMCC/Research will address these issues and others at the UDF 2004 Seminar starting in May 2004.

[1] Disneyland Influences the Traditional City . . . Although Walt rejects architectural principals for the design of Disneyland; its opening begins a trend in town center revivalism in the United States. The park’s Main Street, USA, stirs nostalgia for towns before automobiles, shopping malls, and the suburbanization of the American countryside. The success of Disneyland spurs historic preservation efforts throughout the country and precipitates a popular revival of the vernacular and classic traditions of architecture and urbanism that the park so powerfully evokes. (Koolhaas, Rem, Project on the City II, Harvard Design School, S.281)

UDF 2003

from the view points of women  (UDF)


1- Agenda, Urban Development in Future 2003(pdf)

2- Speakers & Abstracts(at the bottom of the page)

3- UDF 2003 Seminar Program

1-Agenda UDF 2003 



Language: English, German

9:00 AM

Boecklsaal TU Vienna


Introduction and Welcome.

Chair: Arch.DI.MR.Helforoush, Vienna University of Technology

Session leader:Mag.Monir Fazeli

VicePresident IAMCC/Research, Vienna


Univ.Prof.DI.DR.Tech Arnold Klotz

Director, Urban Planning, City of Vienna


Guest of honour: Univ.Prof.DI.Christoph Achammer

9:30 AM

Boecklsaal TU Vienna


Gender Cities: The main emphasis lies on portraits of cities from women’s perspectives

Session leader: DI.Antonia Coffey, AK Wien 

Speaker: DI. Shams Asadi , MA 18, City development in Vienna 

Questions & Answers (max.5 Minutes)

Speaker: Arch.DI. Dietlind Erschen , Architect in Vienna 

Questions & Answers (max.5 Minutes)

Speaker: Arch.Dr. Taraneh Yalda, Univ. Lecturer and Architect in Tehran 

Questions & Answers (max.5 Minutes)

Speaker: DI. Andrea Breitfuss , City planner , Vienna University of Technology

Questions & Answers (max.5 Minutes)

11:00 AM 

Festsaal TU Vienna

Coffee Break. (by WOK www.wok-vienna.com )


11:15 AM

Boecklsaal TU Vienna


The management of city development and international cooperation, Urban identities and conditions for sustainability of the city

Session leader: Anirban Banerjee, 3. Sat & ORF, Austrian Broadcasting corporation/Radio & TV

Speaker: Arch.Dr. Sepideh Shafai, Univ. lecturer & city planner in Tehran 

Questions & Answers (max.5 Minutes)

Speaker: Arch. DI. Georg Wolfgang Reinberg, Univ. lecturer & Architect in Vienna 

Questions & Answers (max.5 Minutes)

Speaker: Dr. Massoud Shafigh, Univ. lecturer & City researcher in Tehran 

Questions & Answers (max.5 Minutes)

Speaker: Arch. Sohrab Mashhoodi, Univ. lecturer & Architect in Tehran 

Questions & Answers (max.5 Minutes)

Speaker: Arch.Di. Marta Enriguez Reinberg, Architect in Vienna 

Questions & Answers (max.5 Minutes)

Speaker: Arch.Dr. M-Reza Haeri, Univ. lecturer & Architect in Tehran 

Questions & Answers (max.5 Minutes)


Festsaal TU Vienna

Lunch. (by WOK www.wok-vienna.com )





Boecklsaal TU Vienna


Session leader:  Antonia Coffey

DI. Shams Asadi

Arch.DI. Dietlind Erschen

Arch.Dr. Taraneh Yalda

DI. Andrea Breitfuss

Arch.Dr. Sepideh Shafai

Arch. DI. Georg Wolfgang Reinbeg

Dr. Massoud Shafigh

Arch. Sohrab Mashhoodi

Arch.Di. Marta Enriguez Reinberg

Arch.Dr. M-Reza Haeri


Boecklsaal TU Vienna


Session leader: .......................

DI.Antonia Coffey



End of UDF 2003






Hörsaal 5 TU Vienna


Language: Persian 


Hörsaal 5 TU Vienna

Introduction and Welcome.

Mag. Farhad Warahram

Ethnographer, Film macker


Hörsaal 5 TU Vienna


Chair: Arch.DI.MR.Helforoush, Vienna University of Technology, President IAMCC/Research, Vienna

DI. Shams Asadi

Arch.Dr. Taraneh Yalda

Arch.Dr. Sepideh Shafai

Dr. Massoud Shafigh

Arch. Sohrab Mashhoodi

Arch.Dr. M-Reza Haeri


End of UDF 2003


2- Speakers and Abstracts:


DI. Shams Asadi

Urban Development Planning & Gender Mainstreaming

Besides a short defination of the term "Gender Mainstreaming", its historical development in Europe as well as in Vienna, laying down the fundamentals for Gender Maintreaming within the framework of the viennese urban development plan 2004/2005 is the main Theme of this paper.


Arch.DI. Dietlind Erschen

Arch.Dr. Taraneh Yalda

Reflections on urban space lived by women in the Iranian cinema

All during the last century, the Iranian society went through a long period of change and transition from a traditional society towards a modern one.This  was of course, not a continuous and peaceful process, but like all social change,was parallel to so many movements and happenings, including a revolution that has wholly changed the face of the society during the last quarter of century.

Here, I will try to talk about each period of social and political change, mentioning the social situation of women, and eventually the reflections of all this in the Iranian cinema, produced by women, or men directors interested in the feminine cause.


DI. Andrea Breitfuss

What can a gendered perspective contribute to a more sustainable urban development? Core issues are  the definition of gender as a central aspect of social inequality and the perception of feminist research on city development for the discussion on sustainable urban development.


Arch.Dr. Sepideh Shafai

Tehran and the problems of globalization

Urbanization of the world is a characteristic of the past century, and globalization of cities is a characteristic of this century.

 In 1970 there were 20 urban points that had a population of more than 5 million. 11 of these, 55 per cent, were located in South Countries. In the year 2000 there were 45 similar urban points, 34 of these, 75 per cent, were again in the South Countries. In other words the world urban population at the beginning of 1900 was 150 million, which was equal to 10 per cent of the total population in that era, but in 2000 urban population of the world was 2 billion equal to   per cent of the total population. It is interesting to mention that in 1950 South Country had 287 million of the world urban population which was equal to 17 per cent; whereas in 2000 its urban populations reached 2 billion, equal to 40 per cent of world urban population.

In Tehran Urbanization has happened in a fast pace. In fact the population of Tehran has increased 34 times in about 80 years; from 200 thousand in 1920 to 6.7 million in 2000 (from 1995 to present day the population of Tehran has remained invariable).

On the one hand the above data shows that Tehran has a wide capacity and potential for playing a role in the region and in the world, but on the other hand we are faced with high pollution, insufficient jobs and low income, congestion of city, shortage of public facilities and loss of local city characteristic.

The important question is how could the metropolitan areas in the South Countries, especially Tehran face globalization, the unavoidable phenomena of the century? And how could we turn the benefits of globalization towards our national development.

A few suggestions:

1.     Not to fight with globalization, but somehow tame it;

2.     Participate in globalization, but localize it ;

3.     Become related to North Country, but not depended on it;

4.     Permit the National Capital to circulate in the world economy , but at the same time absorb International Capital;

5.     Accept the activities that correspond with globalization, but choose those suitable to the national development.

Arch. DI. Georg Wolfgang Reinbeg

Sustainable Cityplaning, ecology Architecture


Dr. Massoud Shafigh


Arch. Sohrab Mashhoodi

Contemporary City Planning and its history in Iran

Beginning of change in cities of Iran

Contemporary City Planning In Iran

Evaluation of the comprehensive plans of the first 25 years.

Study results

Evaluation of population projections

population projections in other cities

Economic projections (Employment and unemployment)

Economic estimates (in the main economic sectors)

The extent of realization

In terms of urban Per Capita standards

Residential density

Cities have been developed both within and beyond the city boundaries.

The main reasons for the failure of comprehensive plans in Iran

Managing the change

Changes in the plan preparation processes

Changes in scope of works of urban plans


Arch.Di. Marta Enriguez Reinberg

women participation in the process of building and social Environment in Slums in Guadalajara in Mexico.


Arch.Dr. M-Reza Haeri

100 Years of Tehran Urban Development from the Perspective of Historical Identity

Historical Tehran (HT) Took shape before 1920 during the

Safavid and Qajar era, located in the city center.

Old Tehran (OT) Took shape between 1920 –1955

New Tehran (NT) Took shape after mid 1950’s and is still

active, manifesting an accelerated rate of urbanization.

Suburban (ST) Took shape after the early 1960’s with the

increase of auto-transportation,

Fragmented Tehran (FT) Outside the official protected      urban boundaries proposed by the Tehran Master Plan,   

3- Program:

Urban Development in Future (UDF) is one of the main building blocks of the IAMCC/Research City developments. This approach calls for building broad coalitions of local stakeholders and development partners, both local and international, to work together to develop a strategy for a particular city/urban area that reflects a broadly shared understanding of the city's socio-economic structure, constraints, and prospects (the analytical assessment) and a shared "vision" of goals, priorities, and requirements.

The Urban Development in Future is both a process and a product

The process of Urban Development in Future is defined by the cities themselves; therefore each will be somewhat unique but may be expected to involve the  general phases. 

Three major subjects shall be approached at Lecture & Seminar by UDF:

1-  The management of city development and international co-operation:

·       Possibilities and limits of regulation and deregulation in city development and city administration,

·       qualification management, urban economic an ecologic politics and innovation as well as competition between cities and city administration,

2- Urban identities:

·       Social processes and political measures to cope with conflict situations, which arise because of differing moral concepts and differing developments in cities like migration, divergent social backgrounds in cities etc.

3-  Gender Cities yes or no?:

·       The main emphasis lies on portraits of cities from women’s perspectives, for example concerning the influence of transition processes on women’s employment, gender as a barrier in public space and representation of women in cities at different levels etc.

Action Plan to discuss about Gender Equality

After the International Women's Year in 1975, countries around the world began to aim for gender equality.

„Women shape their district“


Specifically, women should be more involved in planning processes and political decisions about their district since they are underrepresented in the competent bodies, agencies and offices.

- Because not every public involvement campaign can reach all women

- Because women are considerably more familiar with their district than men due to their situation


- development workshops in the respective district conducted by the equal treatment office; the children are cared for.


- Clarify the women’s daily problems in the district

- Verify of specific concerns of women for the future development of the district, concretisation of visions

- Elaboration of solutions and implementation strategies for one’s own objectives

- Explanation of possibilities to participate and cooperate at the city level

Program UDF2003




supported by: IAMCC/Research

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